Home > What We Do > Communications Strategy and Support

Use SalientPoint as your
“relationship manager” with any audience.

The likelihood of positive media coverage of an initiative, program, position, or research depends on written pieces that grab the media’s attention, whether local, regional, national, international, or trade press. SalientPoint can write all of the following for you, and in the format each media outlet prefers, and deliver them (hard copy or digital) at the most opportune time.

  • Advertorials
  • Letters to the editor
  • Magazine and newspaper articles
  • Media kits
  • Opinion pieces
  • Press releases
  • Statements to the media

The right materials convey messages in compelling contexts.

To address policymakers, regulators, customers, voters or other stakeholders, SalientPoint can compose and produce an assortment of written materials from scratch or in collaboration with you.

  • Brochures
  • Case studies
  • Fact sheets
  • Frequently Asked Questions
  • Newsletters
  • Position papers
  • Website content

Staying on message gets easier with a well-worded speech.

When the format is live, with digital support or without it, SalientPoint is ready to lend hands and minds to the task.

  • PowerPoint presentations
  • Speechwriting

Should a client’s requirements call for additional creative resources, SalientPoint graphic and web-design partners can join the effort.